It's About Growth

Inbound marketing is the process of creating content and experiences to attract, engage and delight customers. 

Our vision of growth isn't limited to generating more leads. Inbound also enables sales and customer service teams to close more deals and increase retention and referrals.

For Marketing

With our Inbound Outfit, The Gist will support marketing teams with blog content, videos, web development, social media, email marketing and ad campaigns to grow your audience and attract and convert more leads. 

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Strategy

Engage The Gist to design an inbound marketing strategy and/or retain us to oversee progress and production.

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Content

Make and share content that drives traffic, converts leads and engages people through all stages of the buyer's journey.

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Lead Generation

Use your website, content offers, social media and ad campaigns to generate more leads for your sales team.

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Lead Nurturing

Send email newsletters. Announce product updates. Launch comprehensive lead nurturing sequences. Drive more action.

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Web Development

An inbound-optimized website won't just be beautiful. It will also attract more visitors and convert them into leads.

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Inbound Outfit

Outfit your business with a model that aligns your marketing, sales and customer service teams to unlock sustainable growth

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For Sales

The Inbound Sales model is designed to enable your sales team with the content, tools and processes to help them engage and close prospects faster, better and more efficiently. More leads and better closing rates.

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Inbound Sales Strategy

The Gist boasts extensive experience designing and executing successful inbound growth strategies.

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Sales Enablement

Enable your sales team with the content, tools and processes to help them engage and close prospects faster and better.

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CRM Utilization

Collecting customer data in one place and keeping it clean improves your ability to market, sell and service customers.

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For Customer Service

Inbound service seeks to incorporate customer rituals and value-added services to keep your customers engaged and reminded of the unique value you provide to them to increase retention, up-sells and referrals. 

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Customer Delight

Inbound helps you incorporate customer rituals and value-added services to keep your customers engaged and delighted.

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Customer Marketing

Delight your customers and the results will come. We measure these results by increased retention rates, up-sell revenue and referrals.

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Service Automation

Use automation for customer outreach and internal communication and organization to keep things efficient.

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HubSpot+Certified+PartnerHubSpot is one of the most effective marketing tools for small and medium-sized businesses. It includes advanced sales, marketing and customer service tools all layered over a dynamic (and completely free) CRM. But like any tool, HubSpot is only as good as your ability to leverage it properly.

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Your partner for inbound marketing and sustainable growth.

Inbound marketing is the process of creating content and experiences to attract, engage and delight customers. Our vision of growth isn't limited to generating more leads. Inbound also enables sales and customer service teams to close more deals and increase retention and referrals.

Partner with The Gist

We started off engaging with CJ and his team to help with content creation, but quickly saw their ability to be a true inbound strategic partner with SelectOne. We engaged at deeper into a strategic relationship and have seen amazing results across the board in our inbound marketing analytics.”

Kevin Kerl
CEO, SelectOne