Tried and true. The lifeblood of content marketing.
53% of marketers say blog content creation is their top inbound marketing priority.
- HubSpot, 2017
B2B companies blogging 11+ times monthly had almost 3X more traffic than those blogging 0-1 times monthly.
- HubSpot, 2016
This is not up for debate.
When compared with companies that don't blog, companies that blog regularly receive on average:
- 55% more visitors to their website
- 97% more inbound links (when other websites link to you)
- 434% more indexed web pages
Google put the kibosh on the link-building practices of yesteryear. We can refer you to a few businesses that found out the hard way.
THE FORMULA IS SIMPLE.
Google likes relevancy. The best way to teach Google (and the other search engines) you're a relevant source is to show up - frequently and consistently - with original, relevant content that answers questions people search for. Blogging consistently is the most effective - and perhaps also the easiest - way to accomplish this.
(BUT IT'S NOT NECESSARILY EASY.)
Like losing weight. Everyone knows the formula, but few have the discipline to follow it. Here are the most common reasons why businesses fail to blog consistently despite the overwhelming evidence of its marketing value:
- "I don't have the time."
- "None of my employees are writers."
- "I'm not the creative type."
- "We don't even know what we'd blog about."
- "I can't afford to pay anyone to do it for me."
How it works
Single blog post
Ideal for regular bloggers who just need some relief every now and then. Also great for anyone that wants to give us a test run.
Become an effective blogger in just 90 days and see the results. Carries a minimum investment of two blog posts per week.
We become the strategic blog partner for those in it for the long haul. Carries a minimum investment of one blog post per week.