Content Marketing

Make and share content that drives traffic, converts leads and engages people through all stages of the buyer's journey.

Command Attention

The purpose of content marketing is to create assets of any type (written, visual, interactive and/or downloadable) so prospects and customers can learn about your brand, your expertise and your products and service offerings. It just so happens that quality content also helps improve organic search rankings, website conversion rates and customer retention.

 

  • Blogging

    It's simple. Quality content is Google's biggest turn-on. When you start publishing quality, relevant blog content on a regular basis, search engines take notice and your organic search traffic grows. 

    An active blog also provides savvy marketers with content to repurpose for social media, email marketing and other channels. 

    Partner with The Gist to plan, produce and promote your blog to help you attract, engage and delight more customers.

  • Content Offers

    A content offer is any packaged resource or asset that website visitors find valuable enough to trade their email address and other information for. Ebooks. Guides. Checklists. Newsletter subscriptions. Content offers come in a variety of formats. Used properly, they can persuade would-be anonymous website visitors to engage with your business and convert to a qualified lead. Pairing content offers with consistent content production - like a blog or podcast - is an effective way to attract and convert more leads for your sales team. 

  • Videos

    According to Wordstream, video drives a 157% increase in organic traffic from search engines.

    Video has proven itself to be the most preferred content format on the web, helping to drive more traffic, leads and overall engagement. Consider improving engagement by implementing video across a variety of marketing channels:

    Ads
    Social media
    Website & landing pages
    Sales enablement

    Partner with The Gist to plan, produce and promote video to help you attract, engage and delight more customers.

  • Podcasts

    According to HubSpot, 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. Expect that number to continue to increase for the foreseeable future.

    Partner with The Gist to help get your podcast off the ground.

    Podcast Strategy
    Production
    Post-Production (editing, music, etc.)
    Publishing (iTunes, Stitcher, etc.)
    Scheduling Episodes
    Booking Guests
    Promotion

  • Web Development

    An inbound-optimized website won't just be beautiful. It will also attract more visitors and convert them into leads.

    Web pages are the new "collateral materials." Replacing your printed flyers and PDF documents with web pages gives you the ability to add forms, live chat, embedded videos, downloadable files and other dynamic assets to make your content more engaging. 

    The Gist is a plug-and-play web development partner. Work with us to create landing pages or product pages. Or engage us to redevelop your entire website.

 
  • Blogging
  • Content Offers
  • Videos
  • Podcasts
  • Web Development

Blogging

It's simple. Quality content is Google's biggest turn-on. When you start publishing quality, relevant blog content on a regular basis, search engines take notice and your organic search traffic grows. 

An active blog also provides savvy marketers with content to repurpose for social media, email marketing and other channels. 

Partner with The Gist to plan, produce and promote your blog to help you attract, engage and delight more customers.

Content Offers

A content offer is any packaged resource or asset that website visitors find valuable enough to trade their email address and other information for. Ebooks. Guides. Checklists. Newsletter subscriptions. Content offers come in a variety of formats. Used properly, they can persuade would-be anonymous website visitors to engage with your business and convert to a qualified lead. Pairing content offers with consistent content production - like a blog or podcast - is an effective way to attract and convert more leads for your sales team. 

Videos

According to Wordstream, video drives a 157% increase in organic traffic from search engines.

Video has proven itself to be the most preferred content format on the web, helping to drive more traffic, leads and overall engagement. Consider improving engagement by implementing video across a variety of marketing channels:

Ads
Social media
Website & landing pages
Sales enablement

Partner with The Gist to plan, produce and promote video to help you attract, engage and delight more customers.

Podcasts

According to HubSpot, 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. Expect that number to continue to increase for the foreseeable future.

Partner with The Gist to help get your podcast off the ground.

Podcast Strategy
Production
Post-Production (editing, music, etc.)
Publishing (iTunes, Stitcher, etc.)
Scheduling Episodes
Booking Guests
Promotion

Web Development

An inbound-optimized website won't just be beautiful. It will also attract more visitors and convert them into leads.

Web pages are the new "collateral materials." Replacing your printed flyers and PDF documents with web pages gives you the ability to add forms, live chat, embedded videos, downloadable files and other dynamic assets to make your content more engaging. 

The Gist is a plug-and-play web development partner. Work with us to create landing pages or product pages. Or engage us to redevelop your entire website.

More Content Marketing Solutions

Social Media

There's no point in creating quality content if you're not going to maximize its promotion and distribution. We can help with paid and organic social media.

Email Marketing

Email is an effective way to nurture prospects and clients to drive engagement. We've got you covered with email marketing and lead nurturing.

Sales Enablement

Let's audit your current "collateral materials" and optimize them for engagement. We can turn outdated, static sales content into dynamic assets that convert better.

Infographics

Ideal for presenting complex ideas. Infographics are proven to generate more engagement on social media and keep people on your website longer.

Ad Campaigns

Advertising is about gaining and holding attention. The most precise targeting won't matter much if your content and your message isn't persuasive.

Case Studies

Really effective content for people in the decision-making stage. Partner with The Gist to create convincing case studies that improve customer conversions.

Become content proficient with The Gist.

Make and share content that drives traffic, converts leads and engages people through all stages of the buyer's journey.

 
LET'S TALK
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Your partner for inbound marketing and sustainable growth.

Inbound marketing is the process of creating content and experiences to attract, engage and delight customers. Our vision of growth isn't limited to generating more leads. Inbound also enables sales and customer service teams to close more deals and increase retention and referrals.

Partner with The Gist

"Before partnering with the Gist, we had a very ad-hoc, fragmented approach to marketing. CJ is highly organized and is able to lead very productive meetings which always results in clear actionable strategies and takeaways. The Gist really has become an extension of our organization helping establish SelectOne as experts and thought leaders.

Aly Finkle
Director of Sales, SelectOne