Customer Engagement

Reduce service-level friction, share more value and keep your customers engaged to propel upsells, referrals and a continuous state of organic, sustainable growth.

Gist - CxEngagement_V2R1.mp4

 

Happy Customers Help You Grow

Your customers are your greatest marketing asset because their word is more trustworthy than anybody else's. Happy, informed customers will keep working with you, share testimonials and refer their friends. Happy customers help your business achieve a state of organic, sustainable growth over time. Let's design and execute a strategy to keep your customers happy and engaged.

The Complete Customer Engagement Outfit

CRM Configuration

Relationships are the currency of customer service. An effective CRM is your foundation for offering support and maintaining healthy relationships with your customers.

Ticketing Sytems

Implement a ticketing system to track and solve all customer issues. Allow your customers open a ticket through your website. Track issues until they close.

Customer Communication

Share blog posts, videos and other content with your customers on a regular basis to keep them informed and engaged, so they're more likely to be retained.

Service Automation

Leverage automation to stay organized and streamline service. Use triggers to open tickets, create tasks and send communications to your customers.

Customer Feedback

Implement systems to regularly collect feedback from your customers through surveys so you can identify ambassadors and solve problems before they become worse.

Product Marketing

Leverage product pages, webinars and email marketing to regularly market all your products and services to your existing customer base to increase up-sells.

Brand Evangelism

Turn your customers into advocates and your advocates into marketing assets like case studies, testimonials and referrals to drive sustainable growth.

Knowledge Base

Create a library of articles for tutorials and best practices that can be shared with your customers and simultaneously indexed by search engines to increase web traffic.

Chat Support

Add live chat to your website with an inbox shared by your support team to respond to issues faster and deliver a better experience for your customers.

CRM Configuration

An effective CRM is your foundation for offering support and maintaining healthy relationships with your customers.

  • CRM Selection
  • CRM Onboarding
  • CRM Customization & Integration
  • CRM Management & Support
CRM Configuration - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner
Ticketing System - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner

Ticketing Systems

Implement a ticketing system to track and solve all customer issues. Allow your customers open a ticket through your website. Track issues until they close.

  • Track all customer requests in one place
  • Report on issue type, response time and other variables by employee
  • Use automation to escalate tickets, create tasks and notify people when resolved

Customer Communication

Share content with your customers on a regular basis to keep them informed, engaged and retained.

  • New services and company updates
  • Events and webinars
  • Articles, insights and email newsletters
Customer Communication - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner
Service Automation - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner

Service Automation

Leverage automation to stay organized,  streamline service and provide a better experience for your customers.

  • Create tickets from website form submissions
  • Tasks and send internal notifications
  • Customer follow-up communication
  • CRM updates and organization

Customer Feedback

Implement systems to regularly collect feedback from your customers through surveys so you can identify ambassadors and solve problems before they become worse.

  • Use a CES (Customer Effort Score) survey to discover how easy it is for your customers to find help when they need it.
  • Use a CSAT (Customer Satisfaction) survey to get feedback on any part of the customer experience that you want to know more about.
  • Use an NPS (Net Promoter Score) survey to track how likely your customers are to recommend you to others.
Customer Feedback - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner
Product Marketing - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner

Product Marketing

Regularly market all your products and services to your existing customer base to increase up-sells.

  • Customer base segmentation by solutions purchased and/or expressed interest
  • Product pages, content offers and email campaigns
  • Alignment with sales team for coordinated product launches and/or promotions

Brand Evangelism

Turn your customers into advocates and your advocates into marketing assets like case studies, testimonials and referrals to drive sustainable growth.

  • Case studies
  • Testimonials and reviews
  • Referrals and advocacy
Brand Evangelism - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner
Knowledge Base - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner

Knowledge Base

Create a library of articles for tutorials and best practices that can be shared with your customers and simultaneously indexed by search engines to increase web traffic.

  • Anticipate and solve customer issues
  • Help your team provide better service
  • Show up on search engines

Chat Support

Add live chat or chatbots to your website with an inbox shared by your support team to respond to issues faster and deliver a better experience for your customers.

  • Shorten the feedback loop
  • Solve issues faster
  • Streamline customer service
Chat Support - Customer Engagement Solutions - The Gist - Buffalo NY Marketing Agency HubSpot Partner
The Gist - Lead Generation - Buffalo NY Marketing Agency

Let's Streamline Service & Engage Your Customers

Complete the form to get in touch with us when you're ready to take your customer service operation to the next level. When we receive your submission, we'll reach out immediately to schedule an exploratory call where we'll discuss your situation and begin to design a strategy that will foster better engagement and help your business grow.

They allowed us to be more strategic and enabled our sales team to be more effective.

Steve Davis, President, Tapecon

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Partner With Us

You want to grow. We can help. Drop us a line or schedule an exploratory call.