Partner with The Gist to launch or evolve your company's podcast to reach more people and assert your thought leadership.
In terms of how they're evolving our cultural media landscape, podcasts are still in their infancy - despite how popular they've become in recent years.
Podcasts give your people - and your brand - the opportunity to share your knowledge and expertise with a broader audience and simultaneously through a deeper level of connection and engagement. Not to mention, they equip you with boatloads of content to attract, engage and delight your customers.
Partner with The Gist to launch your podcast to grow your brand and your business.
What is the podcast going to be about? Who is the intended audience? What would make them want to watch or listen? How are you going to format the conversations?
We've launched several podcasts and can help you design your podcast strategy quickly and effectively. This will make launching your podcast easier and more effective.
Your opportunity to reach an audience with your podcast shouldn't be limited to the popular audio-only streaming services.
Capturing long-form video content allows you to maximize your options for repurposing your content. You'll have video, audio and text. Full-length as well as short clips. Many options for your website, emails and media platforms.
Publish the full-length video on YouTube. Publish the full-length audio to all the popular podcast platforms (iTunes, Spotify, Stitcher, Google Podcasts, etc.)
Then transcribe the conversation and turn it into a blog post. Edit out short video clips and sprinkle them across social media. Email the content to your customers and prospects.
We've launched several podcasts and can help you design your podcast strategy quickly and effectively to maximize impact.
We'll help you name it, design a logo, source theme music, design intro bumpers and graphics with top production quality.
We can help you with outreach to people you know. We can also recruit other qualified guests for you to help expand your reach.
The Gist can provide a small crew - at your place of business or our studio - to capture and edit high-quality audio and video.
We'll make sure the final audio final sounds crisp, then we'll push it out to all the major podcast streaming platforms for you.
We'll publish the full-length video to YouTube and cut out 2-3 short clips per episode to share across your social media platforms.
We'll transcribe each episode to create a blog post and perform other actions to maximize the podcast's organic reach.
Even before the COVID-19 outbreak, it's never been easier to record podcast episodes with remote guests.
While it removes the need to record in a studio, the same principles for strategizing, publishing and promoting your podcast apply. We've got experience with remote podcasts, too, and we'd love to help you launch yours.
Director of Sales, SelectOne