What happens when your business starts producing content on a regular basis?
Search engines take notice and website visits surge
It's simple. Google's job is to provider searchers with relevant answers to their questions. As their algorithm evolves and becomes more sophisticated, the best way to get found is to produce original, relevant content on a regular basis. Blogs are the most common - and perhaps the most effective - way to accomplish this. But your content can also include videos, podcasts infographics and more.
Below is a real-life example of growth of website visitors from organic search only over a 12-month period, beginning with consistent blog publishing.
monthly unique visitors from organic search
Leads get captured and your database expands.
It never hurts to 2x, 3x or 10x your monthly website traffic. Only good things come from that. But the real prize for content producers is capturing those leads and handing them off to your sales team for follow-up. Package content offers and "gate" them behind landing pages. Add forms to allow your visitors to ask a question or learn more. Whatever you do, once you position your business as a source for relevant content that helps your audience, you'll see deeper engagement without even having to ask for it.
Below is another real-life example (from the same business above) showing growth in new leads generated from organic search only over the exact same time period.
monthly new leads generated from organic sources
more leads. more nurturing. more sales.
The equation is simple...
- More content breeds more visitors.
- More forms and content offers breed more leads.
- More leads mean a bigger database.
- And a bigger database means more opportunities to engage your leads, drip them with valuable content and predispose them to your business.
The business we've featured on this page is a B2B service provider. When we got started, they were pacing at 376 visitors and 6 new leads a month from organic sources only (not counting paid advertising). 12 months of content production later, the numbers speak for themselves. 6,595 visitors and 149 (and growing) leads per month.