Sales Enablement

Combine content, technology and strategic selling practices to streamline your outreach, engage more prospects and improve your closing rate.

Gist - Sales Enablement_V3R1

 

Content, Tools and Strategies to Sell Better

As the name suggests, Sales Enablement is the strategic and coordinated effort of equipping your sales team with everything they need to be successful. We'll help streamline outreach, engage prospects on their terms and reduce friction throughout the buying process.

CRM Configuration

Relationships are the currency of sales. An effective CRM is your foundation for managing, segmenting and engaging your contacts.

Sales Collateral

Create content that helps your sales team engage prospects, reinforce selling points, differentiate your business and close more deals.

Lead Generation

Create alignment between your marketing and sales functions to fill the top of your funnel with more qualified opportunities for your sales team.

Sales Automation

Streamline critical processes like booking meetings, creating tasks, sending follow-up emails and keeping your deal pipeline updated.

Reporting & Forecasting

Create reports to track activity and coach your team. Forecast your pipeline to manager your expectations and adjust your strategy accordingly.

Inbound Sales Consulting

Evolve your sales approach to streamline outreach, engage with prospects on their terms and reduce friction throughout the buying process.

CRM Configuration

Relationships are the currency of sales. An effective CRM is your foundation for managing, segmenting and engaging your contacts.

CRM Selection

Don't have a CRM? Not in love with your current one? We'll give you through an evaluation process and help you select the right CRM for your business.

Imports

Bring in the right data. We'll help you track down and import critical data associated with your contacts, companies, deals and other objects.

Cutomization

No CRM is going to include all the fields or properties you need out of the box. We'll audit your current workflows and create the customization you'll need.

Segmentation

Rarely do you need to take action on all your contacts at once, so we'll help you segment your CRM data into specific, actionable lists and segments.

Automation

Set up triggers to keep your CRM organized with property updates and list segmentation. Automatically send tasks and internal notifications.

Integrations

If you're like mosts businesses, you have other software platforms you'll need to integrate with your CRM. We can help configure those, too.

Sales Collateral

Showcase your solutions. Reinforce points of differentiation. Give your team more assets that will help them sell better.

Flyers

No need to overthink it. Sometimes you just need to outline your solutions clearly on a simple PDF document.

Product Pages

Or you can turn your collateral materials into dynamic product pages that include videos, downloads and calls-to-action.

Ebooks

Allow your team to demonstrate your industry expertise with ebooks. Perfect for keeping lapsed prospects engaged.

Video

Product spotlights. Sales rep bios. Testimonials. Videos are proven to capture more attention and drive better engagement.

Case Studies

You do great work. Tell those stories. Because your customer's word is always more trustworthy than yours.

Dynamic Tools

Tools like quizzes, calculators and estimators are fun, reinforce your value and are great for generating leads.

Lead Generation

Create alignment between your marketing and sales functions to fill the top of your funnel with more qualified opportunities for your sales team.

Ad Campaigns

Paid search, paid social and/or retargeting campaigns can run alongside your normal prospecting efforts to create more opportunities.

Content Offers

Ebooks, resource guides, calculators and other tools that turn more website visitors into leads your sales team can engage and qualify.

Email Subscriptions

Promote your email subscription(s) and create notifications for your sales team when you convert a website visitor into a new subscriber.

Demos & Consults

Leverage "bottom of the funnel" offers to encourage prospects who may be in the market for your solutions to take the next step.

Website Chat

Live chat or chatbots are proven to increase website engagement from visitors. Once qualified, pass the lead along to a real human on your sales team.

Referral Marketing

Leverage content, tools and a comprehensive strategy to generate stronger referral relationships among customers and partners.

Sales Automation

Streamline critical processes like booking meetings, creating tasks, sending follow-up emails and keeping your deal pipeline updated.

Email Templates

Create and save templates for email communication for a variety of personas, product inquiries and prospecting situations.

Sequences

Create custom series of emails and tasks, then enroll contacts to automate actions and streamline your outreach to save time.

Tasks

Use automation to automatically create and assign tasks to your team based on a variety of triggers and behaviors.

Deals

Automatically create deal opportunities in your pipeline when a contact submits a form or a variety of other triggers.

Meetings

Leverage meeting links to let prospects book time on a rep's calendar. Then automate follow-up communication.

CRM Data

Automatically update contacts, companies and reports in your CRM based on a variety of triggering events.

Reporting & Forecasting

Create reports to track activity and coach your team. Forecast your pipeline to manager your expectations and adjust your strategy accordingly.

Pipeline Design

Create deal pipeline(s) and customize the stages and settings to align with your team's natural selling process.

Pipeline Integrity

Require reps to record source of business and other critical sales data to move opportunities along in your pipeline.

Sales Forecasts

Assign win probabilities to each stage of your deal pipeline, then get a realistic forecast of incoming revenue.

Activity Reports

Track calls made, emails sent and meetings conducted by reach rep or your entire team, historically or in real-time.

Sales Reports

See the breakdown of opportunities by rep, product and services, source of business, revenue, closing rate and more.

Goal Tracking

Set goals for leads, deals and revenue and monitor your progress toward those goals in real-time.

Inbound Sales Consulting

Evolve your sales approach to streamline outreach, engage with prospects on their terms and reduce friction throughout the buying process.

Reduce Friction

Friction stunts growth. A hallmark of an effective inbound sales process is a smooth and simple method for all parties to engage and explore solutions.

Streamline Outreach

More activity and better activity. Let's explore how we can make it easier for your team to engage more prospects in a meaningful way.

Add Value

Showing up is half the battle, but it's not enough to run an effective sales operation. Share more insight and reinforce your points of difference.

Speed to Lead

In many industries, the difference between a stale lead and a promising opportunity is how quickly your team can follow-up with a prospect inquiry.

Thoughtful Nurturing

Unique and effective methods for keeping your business top-of-mind with stale or slow-moving prospects so they come back when they're finally ready.

Better Closing

Implement a process for pulling out all the stops when a prospect demonstrates they're qualified and interested to improve your closing rate.

The Gist - Lead Generation - Buffalo NY Marketing Agency

Let's Bolster Your Sales Team & Grow Your Business

Complete the form to get in touch with us when you're ready to take your sales operation to the next level. When we receive your submission, we'll reach out immediately to schedule an exploratory call where we'll discuss your situation and begin to design a strategy that will foster better engagement and help your business grow.

They allowed us to be more strategic and enabled our sales team to be more effective.

Steve Davis, President, Tapecon

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Partner With Us

You want to grow. We can help. Drop us a line or schedule an exploratory call.