the most powerful content format on the web today.
4X as many customers would rather watch a video about a product than read about it.
- animoto, 2015
Marketers who use video grow revenue 49% faster than marketers who don't use video.
- aberdeen, 2015
See it to believe it.
Consumers prefer video over text and just about any other content format. And major platforms like Google and Facebook know this. Their algorithms favor video, meaning your video content is likely to be seen by more people than any other type of content.
Here are some other staggering numbers about video content:
- 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)
- 43% of people want to see more video content from marketers. (HubSpot, 2016)
- Shoppers who view video are 1.81X more likely to purchase than non-viewers. (Animoto, 2015)
- 46% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2017)
Types of video content may include, but is not limited to:
- Product demo videos
- How-to videos
- Brand videos
- Education/explainer videos
- Animated videos
- Testimonial videos
- Company culture videos
- FAQ videos
- Personalized and/or thank-you videos
Click the button below to learn more about how The Gist can help your business start incorporating the most powerful content format into your inbound marketing strategy.
How it works
Ideal for marketers that are just beginning to incorporate video into their strategy. Or if you're giving us a test run.
We'll create a mini-series videos to establish your authority on a core topic. Carries a minimum investment of 3 videos.
We become the strategic video partner for those who want to make video a core function of their marketing process.