Visual Content

command attention and get more engagement and social shares.



Visual content is 40X more likely to get shared on social media than other types of content.

- buffer, 2014



Researchers found that colored visuals increase people's willingness to read a piece of content by 80%.

- xerox, 2014

Gain and hold attention.

You can't persuade someone to do anything without first gaining (and holding) their attention. Whether we're visiting a website page or on our social news feed, we're taking in information - and everyone is competing for our attention. Visual content is proven to break through the clutter, command attention, get remembered longer and result in more shares and engagement on social media.

Visual content for your inbound marketing strategy may include any of the following:

  • Infographics
  • Data representation (charts, graphs and tables)
  • Ads (for website banners, social media and more)
  • Slide decks
  • Social media graphics
  • Email headers
  • Calls-to-action
  • Memes
  • GIFs
  • And more...

And there are a variety of places where visual elements will make your content more effective:

  • On you website and landing pages
  • Inside blog posts
  • Within your content offers
  • Social media posts
  • Lead nurturing emails
  • Videos
  • And more...


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How it works

How it works

Complete the visual content submission form. We'll need some creative direction and desired next step(s) you'd like people to take as a result of engaging with the content.

How it works

The Gist creates the visual content piece. We apply every best practice we know to ensure the piece is both beautifully design and optimized for further engagement. Returned in your format of preference.

How it works

Feedback, revise and publish. The Gist allows one round of revisions to your piece after submitting the first draft. Once complete, we wrap it up and send you the bill.

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Single piece

Single piece

Perfect for that one special project where some visual content will really make it sing. Also great for anyone that wants to give us a test run.

Mini Series


We'll create a series of 3-5 visual elements that are a perfect complement to a campaign and/or series of blog posts.


monthly retainer

Perfect for content marketers that don't have access to a graphic designer. We act as a strategic, long-term partner.

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