Inbound Marketing Outfit

Outfit your business with inbound - a comprehensive model that aligns your marketing, sales and customer service teams to unlock sustainable growth.

It's Not Just About Leads

Yes, a major tenant of inbound marketing is the process of tailoring your content, website and advertising to deliver a steady stream of qualified leads to your sales team. 

Inbound is actually designed to unlock scalable, sustainable growth throughout your entire organization. It empowers marketing to reach more people and convert more leads. It enables sales teams to close more deals. And it supports customer service teams to delight customers and increase retention and referrals. All working together.

  • Inbound Strategy Design

    The best practices always start with a sound strategy. The Gist boasts extensive experience designing and executing successful inbound growth strategies.

    We'll audit your current processes for attracting, engaging and delighting customers. Then we'll design a comprehensive strategy to align your teams and resources to work better together toward your organizational goals.

  • Inbound Marketing

    Amplify your brand to grow your audience, generate more website visitors and convert more leads for your sales team. 

    Inbound marketing begins with content (blog posts, videos, landing pages and social media) to extend your organic influence and introduce more people to your brand.

    It follows with strategic lead generation to both convert leads for your sales team in the short-term and nurture leads to further endear them to your brand in the long-term.

    And it also includes optimizing your website for engagement and conversions, social media, advertising and customer marketing.

  • Sales Enablement

    In the never-ending pursuit of more leads and "top-of-funnel" opportunities, the enablement of your sales team is often neglected. Equipping your sales reps with better content, tools and processes for engaging, educating and closing prospects is reliably responsible for increasing growth.

    An inbound sales model will enable your sales team to interact with prospects faster, better and more efficiently. Partner with The Gist to increase your close rates and commission checks.

  • Customer Delight

    Often under-appreciated, your current customer base is one of your business' greatest marketing assets. They already know, like and trust you. And they're also the people most likely to (a) keep buying from you, (b) buy more stuff from you and (c) spread the word about how awesome you are.

    Inbound service seeks to incorporate customer rituals and value-added services to keep your customers engaged and reminded of the unique value you provide to them. We measure these results by increased retention rates, up-sell revenue and referrals. Delight your customers and the results will come.

  • CRM & Automation

    It's almost impossible to enable scalable, sustainable growth across your marketing, sales and customer service teams without the proper use of a CRM. Collecting customer data in one place and keeping it clean unlocks your ability to market, sell and service your contacts with unprecedented success.

    Partner with The Gist to pick a CRM or get better use of of your current one. We can also start using automation for customer outreach and internal communication and task management to keep things efficient and organized.

 
  • Inbound Strategy Design
  • Inbound Marketing
  • Sales Enablement
  • Customer Delight
  • CRM & Automation

Inbound Strategy Design

The best practices always start with a sound strategy. The Gist boasts extensive experience designing and executing successful inbound growth strategies.

We'll audit your current processes for attracting, engaging and delighting customers. Then we'll design a comprehensive strategy to align your teams and resources to work better together toward your organizational goals.

Inbound Marketing

Amplify your brand to grow your audience, generate more website visitors and convert more leads for your sales team. 

Inbound marketing begins with content (blog posts, videos, landing pages and social media) to extend your organic influence and introduce more people to your brand.

It follows with strategic lead generation to both convert leads for your sales team in the short-term and nurture leads to further endear them to your brand in the long-term.

And it also includes optimizing your website for engagement and conversions, social media, advertising and customer marketing.

Sales Enablement

In the never-ending pursuit of more leads and "top-of-funnel" opportunities, the enablement of your sales team is often neglected. Equipping your sales reps with better content, tools and processes for engaging, educating and closing prospects is reliably responsible for increasing growth.

An inbound sales model will enable your sales team to interact with prospects faster, better and more efficiently. Partner with The Gist to increase your close rates and commission checks.

Customer Delight

Often under-appreciated, your current customer base is one of your business' greatest marketing assets. They already know, like and trust you. And they're also the people most likely to (a) keep buying from you, (b) buy more stuff from you and (c) spread the word about how awesome you are.

Inbound service seeks to incorporate customer rituals and value-added services to keep your customers engaged and reminded of the unique value you provide to them. We measure these results by increased retention rates, up-sell revenue and referrals. Delight your customers and the results will come.

CRM & Automation

It's almost impossible to enable scalable, sustainable growth across your marketing, sales and customer service teams without the proper use of a CRM. Collecting customer data in one place and keeping it clean unlocks your ability to market, sell and service your contacts with unprecedented success.

Partner with The Gist to pick a CRM or get better use of of your current one. We can also start using automation for customer outreach and internal communication and task management to keep things efficient and organized.

For Marketing Teams

With our Inbound Outfit, The Gist will support marketing teams with blog content, videos, web development, social media, email marketing and ad campaigns to grow your audience and attract and convert more leads. 

For Sales Teams

The Inbound Sales model is designed to enable your sales team with the content, tools and processes to help them engage and close prospects faster, better and more efficiently. More leads and better closing rates.

For Service Teams

Inbound service seeks to incorporate customer rituals and value-added services to keep your customers engaged and reminded of the unique value you provide to them to increase retention, up-sells and referrals. 

Outfit your business for growth with The Gist.

A comprehensive inbound model aligns your marketing, sales and customer service teams to unlock sustainable growth.

 
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Your partner for inbound marketing and sustainable growth.

Inbound marketing is the process of creating content and experiences to attract, engage and delight customers. Our vision of growth isn't limited to generating more leads. Inbound also enables sales and customer service teams to close more deals and increase retention and referrals.

Partner with The Gist

The Gist greatly shortened the time-to-value for our inbound marketing strategy. They taught me the principles of inbound, helped me properly create a content strategy, and were also a huge asset in supporting me post-launch.”

David Marshall
President, Mongoose, Inc.