Lead Generation

Flourish the top of your funnel by converting otherwise anonymous website visitors into real opportunities - leads, subscribers and qualified prospects.

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Let Your Funnel Flourish

According to HubSpot, the top priority for marketers is generating more leads. While it's certainly not the only function, any effective marketing effort should be expected to deliver more quality leads for the sales team to close. Effectively generating leads begins with an understanding of what actually compels someone to become a lead in the first place. We have a proven track-record of unlocking growth through effective lead generation.

3 Ways to Generate More Leads

All lead generation methods fall into one (or both) of these three categories. When a lead generation strategy fails, it's usually because it only focused on one of the strategies while neglecting the others.

Lead Generation - Advertising Campaign - The Gist - Buffalo NY Marketing Agency

Increase Exposure

If your offer or value proposition is already attractive, it's just a matter of getting it in front of more people. This is where tactics like advertising campaigns and SEO (to drive more organic website traffic) come into play.

Lead Generation Services Landing Page - The Gist - Buffalo NY Marketing Agency

Add More Value

If people aren't taking action on your website, it's probably because you aren't offering enough value. Content offers, email subscriptions and free trials are time-proven methods for capturing leads. 

Lead Generation - Chat Bot - The Gist - Buffalo NY Marketing Agency

Reduce Friction

Often, the difference between an exit and a lead is how easy you make it for people to get what they want. Using tools like live chat or chatbots can engage people who don't want to wait to have their questions answered.

How We Can Help

Content Offers

Ebooks, checklists, courses, video recordings and more. Create valuable content people will gladly trade their contact information for the privilege of accessing.

Email Subscriptions

Whether its a simple email newsletter or to receive updates about important topics, people love valuable content that comes right into their inbox.

Webinars

Already a great tool for keeping your customers informed and engaged. Promoting it to the general public is another great way to grow your CRM.

Calls to Action

Too many websites lack simple, compelling calls to action. Understand why someone could be on your website and tell them what to do next.

Chatbot & Live Chat

In this age of instant gratification, sometime the difference between an exit and a lead is the ability to help someone the very instant they're browsing.

Advertising

Paid search. Paid social. Retargeting. Pre-roll video. There are a variety of ways to reach more people and persuade them to take action.

The Gist - Lead Generation - Buffalo NY Marketing Agency

Let's Generate More Leads & Grow Your Business

Complete the form to get in touch with us when you're ready to start generating more leads and qualified opportunities for your sales team. When we receive your submission, we'll reach out immediately to schedule an exploratory call where we'll discuss your situation and begin to design a strategy that will fill the top of your funnel and help your business grow.

We've seen amazing results across the board in our inbound marketing analytics.

Kevin Kerl, CEO, SelectOne

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Partner With Us

You want to grow. We can help. Drop us a line or schedule an exploratory call.