Strategy

Engage The Gist to design an inbound marketing strategy and/or retain us to oversee progress and production.

Begin With the End in Mind

It's astonishing how much time and money is committed to projects without a proper strategy first being defined and committed to. We believe when you begin with the end in mind, your resources are focused properly and you experience greater inbound marketing success.

  • SEO Audit

    With a basic understanding of your business, target audience and competitors The Gist can complete a comprehensive SEO Audit on your current website that identifies clear opportunities for improvement and offers both short- and long-term approaches to make them.

  • Content Strategy

    Producing quality content at a high frequency, sustained over time, is the best way to attract more people to your website, engage prospects in a sales environment and delight your customers and partners with value-added insights. We'll show you how to develop platforms like blogs, podcasts and/or video series and how to leverage that content to help you grow.

  • Inbound Strategy Design

    We'll design a winning inbound strategy to help you meet your growth objectives. For some businesses the focus is on increasing website traffic and lead generation. For others it's enabling sales teams and improving mid-funnel engagement and conversions. And for some it's nurturing and delighting current customers and partners to increase retention, up-sells and referrals. No matter your focus, The Gist will design a comprehensive strategy that addresses all growth opportunities.

  • Inbound Consulting

    This could be perfect if you and your team already has the capability to handle the content and related production on your own. Marry your internal resources with our expertise. We'll schedule regular meetings to answer questions, provide feedback and ensure your inbound growth strategy is headed in the right direction.

  • Sales Enablement

    It's not lost on us that the primary reason anybody engages a marketing firm is to drive more sales. Sometimes that happens through attracting and converting new opportunities. But often the ripest opportunity is to equip your sales team with more resources and procedures for communicating your brand, being more persuasive in meetings and becoming more efficient with their time overall. This is called sales enablement. The Gist can help.

 
  • SEO Audit
  • Content Strategy
  • Inbound Strategy Design
  • Inbound Consulting
  • Sales Enablement

SEO Audit

With a basic understanding of your business, target audience and competitors The Gist can complete a comprehensive SEO Audit on your current website that identifies clear opportunities for improvement and offers both short- and long-term approaches to make them.

Content Strategy

Producing quality content at a high frequency, sustained over time, is the best way to attract more people to your website, engage prospects in a sales environment and delight your customers and partners with value-added insights. We'll show you how to develop platforms like blogs, podcasts and/or video series and how to leverage that content to help you grow.

Inbound Strategy Design

We'll design a winning inbound strategy to help you meet your growth objectives. For some businesses the focus is on increasing website traffic and lead generation. For others it's enabling sales teams and improving mid-funnel engagement and conversions. And for some it's nurturing and delighting current customers and partners to increase retention, up-sells and referrals. No matter your focus, The Gist will design a comprehensive strategy that addresses all growth opportunities.

Inbound Consulting

This could be perfect if you and your team already has the capability to handle the content and related production on your own. Marry your internal resources with our expertise. We'll schedule regular meetings to answer questions, provide feedback and ensure your inbound growth strategy is headed in the right direction.

Sales Enablement

It's not lost on us that the primary reason anybody engages a marketing firm is to drive more sales. Sometimes that happens through attracting and converting new opportunities. But often the ripest opportunity is to equip your sales team with more resources and procedures for communicating your brand, being more persuasive in meetings and becoming more efficient with their time overall. This is called sales enablement. The Gist can help.

Quick Start Strategy Design

Perhaps you want to walk before you run. Or maybe you don't need to engage an outsourced marketing partner on a long-term basis. We offer a variety of low-cost audits and strategy design projects pack a ton of value and will get you headed in the right direction.

Website Audit

$ 350

  • Review of all website pages
  • Analytics audit
  • Copywriting audit
  • Layout & design audit
  • Conversion audit
  • Optimization report

SEO Audit

$ 500

  • Top-level metrics
  • Domain analysis
  • Competitor analysis
  • Keyword recommendations
  • Backlink audit
  • On-page SEO recommendations
  • Content strategy recommendations

Inbound Analysis

$ 900

  • Buyer personas
  • Website
  • Content strategy
  • Promotional strategy
  • Lead generation
  • Lead nurturing
  • Sales enablement
  • Customer success
  • CRM & automation

Design your strategy with The Gist.

Engage The Gist to design an inbound marketing strategy and/or retain us to oversee progress and production.

 
LET'S TALK
TheGist_paperplane_icon_k

Your partner for inbound marketing and sustainable growth.

Inbound marketing is the process of creating content and experiences to attract, engage and delight customers. Our vision of growth isn't limited to generating more leads. Inbound also enables sales and customer service teams to close more deals and increase retention and referrals.

Partner with The Gist

We started off engaging with CJ and his team to help with content creation, but quickly saw their ability to be a true inbound strategic partner with SelectOne. We engaged at deeper into a strategic relationship and have seen amazing results across the board in our inbound marketing analytics.”

Kevin Kerl
CEO, SelectOne